Sheree Rubinstein has a burning passion to bring women together to network and raise each other up. A former corporate lawyer turned entrepreneur, she is the Founder of One Roof; a digital membership supporting female leaders and entrepreneurs.
One Roof used to be the leading co-working operator for women in Australia but after six years, everything changed. Sheree, who was pregnant, questioned whether she could keep the business running when the lease for the business ran out and she was given only months to vacate so the building could be demolished. While she managed to find a new space and raised the capital to fit out the space, she was again set back when Covid-19 hit. Realising she couldn’t fit out the building with so much unknown, she returned the capital and instead, pivoted the business.
Acting swiftly Sheree was able to change her business model from face to face to a digital membership. Such is her determination and her entrepreneurial spirit. In just over seven months One Roof has already on-boarded over 400 members across Australia, hosted over 200 masterclasses, co-hosted the largest virtual female founder pitch night in 2020 and seen great success amongst the One Roof community.
A huge bonus of changing her business to an online offering was the ability to work from anywhere. She moved with her baby, and her partner, also a business owner, from Melbourne to the beachside town of Byron Bay in NSW. Living on the beach has allowed her to spend more time to her daughter as well as being able to practice meditation and calm her mind, but she admits that it’s difficult to switch off as a business owner.
“I’m trying to get better at switching off and finding balance. It feels like a certain kind of freedom to be here, and working on the business from such a lovely place. It changes your perspective on things. I’m surprised myself by how much I enjoy it.”
Never one to rest on her laurels, Sheree is very clear about her vision for the future of One Roof. “We are building a community of women across Australia and globally who are really ambitious, courageous, smart, but really time poor who can back each other and support one another. We’re shortcutting paths to the right advisors, investors and clients. Surrounding yourself with women who are going to help you and elevate you is so important for all of us in business.”
Sheree is a regular public speaker on topics related to women in business, leadership and entrepreneurship. Sheree is a Telstra Business Women’s Award Finalist, Australian Financial Review 100 women of Influence and won the Victorian Young Achievers Leadership Award. She is a mentor and advisor to many women and is a board member for the Victorian Women’s Trust.